Digital Advertising
Specialist
The Company
Arcade is an award-winning digital agency specializing in strategy, content production, social media, email marketing and digital advertising. We leverage engaging content and modern distribution strategies to nurture online communities, maximize brand influence, and generate revenue.
We believe that marketing is more than persuading a person to purchase. To us, it’s romantic. It’s the art of combining mediums and messages to not only inform consumer behaviour, but to influence culture. We’re idealistic about the role marketing plays in the evolution of our economy and society, and we’re intent on contributing to conversations and moments that have the potential to influence our collective future.
The Job
We are looking for a talented, independent and enthusiastic Digital Advertising Specialist to join the Arcade team. This specialist will be responsible for daily execution of TikTok and Pinterest campaigns, Google and YouTube ads, Facebook and Instagram advertising, and ensuring positive results and growth for all of our digital advertising clients. Responsibilities include but are not limited to: working with internal and external creative teams to produce ad creative, write or refine ad copy, set up and monitor ad campaigns on a daily basis, run A/B tests, communicate strategies and opportunities clearly and confidently with clients, and keep a pulse on emerging ad platforms and trends. We’re looking for someone who is passionate about data and analytics but still has a reverence for high-quality creative and messaging.
The Responsibilities
Running, scaling, and managing effective digital advertising campaigns across multiple ad platforms, established and emerging.
Build and manage a team of digital ad coordinators to support client’s needs and ensure all ad campaigns are running smoothly across platforms.
Deliver weekly updates on ad performance and agile recommendations for all clients.
Act as the client-facing advertising evangelist on behalf of the company, ensuring that all communication is clear, confident, and meticulous.
Work with the digital ads team to compile expansive month-end reports and make suggestions for scaling ad spend and how best to utilize ad budgets.
Operate with the highest level of integrity when managing client ad budgets and utilizing internal QA processes for managing budgets.
The Standards
Be proud of who you are. Our stories and marketing campaigns are better when they originate from a group of people arriving from different perspectives, ethnic backgrounds, orientations, genders, and worldviews. Who we are and how we see ourselves is directly related to how the world will receive our work.
Always be in beta. We’re determined to make a mark that lingers far after we’re gone, which means pushing boundaries and taking risks. Always learning and adapting, we are uncomfortable with staying the same. Legacies are built by those who dare to evolve with the world, and who have the drive to reimagine their work over and over again.
Be humble. Confidence is an asset, arrogance is a liability. The strength of any team stems from the individual’s ability to recognize both their strengths and weaknesses, and celebrate their team’s success as their own. Similarly, we share in our failures or shortcomings as a first step to identifying creative solutions for future growth. We do our best work when we work together, through moments of difficulty and success.
Take it all the way. No one wants generalists; the world needs specialists. Have the courage to define your genius zone—whether it's strategy, social, writing, or creative-—and take it all the way. Double down on your own education, push your own limits, and become a true practitioner in your craft.
The Candidate
High school diploma or equivalent; Bachelor’s degree in creative writing, marketing, or related field preferred but not required.
3-5 years of experience managing six and seven-figure ad budgets.
Agency experience preferred.
Excellent verbal and written communication skills.
Precise attention to detail.
Commitment to excellence — working nonstandard hours when necessary, anticipating issues and communicating with diplomacy, identifying emerging platforms and trends to drive innovation.
Must be teachable and have an enthusiastic, entrepreneurial spirit.
Proficient experience with Facebook Ads Manager, YouTube, Google Ads and Google Analytics, Google Merchant Center, Google Data Studio, Shopify/Shopify Plus, TikTok Ad Platform, and Pinterest Ad Platform.
The charm and a friendly attitude to explain complicated data (internally and with clients).
Ideal candidate lives in Calgary, Alberta.
