The Company

Arcade is an award-winning digital agency specializing in strategy, content production, social media and email marketing. We leverage engaging content and modern distribution strategies to nurture online communities, maximize brand influence and generate revenue. We curate our team with the same intention and attention to detail that we apply to every client partnership. Each individual on our roster brings a unique portfolio of talent and experience that contributes directly to the high-caliber service that we deliver daily.

The Standards

Be proud of who you are. Our stories and marketing campaigns are better when they originate from a group of people arriving from different perspectives, ethnic backgrounds, orientations, genders, and worldviews. Who we are and how we see ourselves is directly related to how the world will receive our work.

Always be in beta. We’re determined to make a mark that lingers far after we’re gone, which means pushing boundaries and taking risks. Always learning and adapting, we are uncomfortable with staying the same. Legacies are built by those who dare to evolve with the world, and who have the drive to reimagine their work over and over again.

Be humble. Confidence is an asset, arrogance is a liability. The strength of any team stems from the individual’s ability to recognize both their strengths and weaknesses, and celebrate their team’s success as their own. Similarly, we share in our failures or shortcomings as a first step to identifying creative solutions for future growth. We do our best work when we work together, through moments of difficulty and success. 

Take it all the way. No one wants generalists; the world needs specialists. Have the courage to define your genius zone—whether it's strategy, social, writing, or creative-—and take it all the way. Double down on your own education, push your own limits, and become a true practitioner in your craft. 

The Role

We are looking for a talented, independent and enthusiastic Paid Media Analyst to work with the Arcade team in a contract capacity. This contractor will be responsible for the daily execution of TikTok and Pinterest campaigns, Google and YouTube ads, Meta and LinkedIn advertising, and ensuring positive results and growth for all of our paid media clients. We’re looking for someone who is passionate about data and analytics but also holds a reverence for high-quality creative and messaging - a curious advertiser who is on the pulse with all things paid media related, including new technologies, strategies, and creative approaches.

The Specifics

• Work with the Paid Media Lead to run, scale, and manage effective digital advertising campaigns across multiple ad platforms, established and emerging. 

• Collaborate with internal creative teams to produce ad creative, writing or refining ad copy.

• Focus on clients’ goals and ensure all ad campaigns are running smoothly across platforms. 

• Support with paid media strategies, including industry benchmark and platform specific research.

• Communicating opportunities/observations clearly and confidently with the paid media department.

• Deliver weekly updates on ad performance and agile recommendations for ads clients. 

• Work with the Paid Media Lead to compile expansive month-end reports and make suggestions for scaling ad spend and how best to utilize ad budgets. 

• Operate with the highest level of integrity when managing client ad budgets and utilizing internal Quality Assurance processes for managing creative.