Paid Media

Intern

 

The Company

Arcade is an award-winning digital agency specializing in strategy, content production, social media and email marketing. We leverage engaging content and modern distribution strategies to nurture online communities, maximize brand influence and generate revenue. We curate our team with the same intention and attention to detail that we apply to every client partnership. Each individual on our roster brings a unique portfolio of talent and experience that contributes directly to the high-caliber service that we deliver daily.

The Standards

Be proud of who you are. Our stories and marketing campaigns are better when they originate from a group of people arriving from different perspectives, ethnic backgrounds, orientations, genders, and worldviews. Who we are and how we see ourselves is directly related to how the world will receive our work.

Always be in beta. We’re determined to make a mark that lingers far after we’re gone, which means pushing boundaries and taking risks. Always learning and adapting, we are uncomfortable with staying the same. Legacies are built by those who dare to evolve with the world, and who have the drive to reimagine their work over and over again.

Be humble. Confidence is an asset, arrogance is a liability. The strength of any team stems from the individual’s ability to recognize both their strengths and weaknesses, and celebrate their team’s success as their own. Similarly, we share in our failures or shortcomings as a first step to identifying creative solutions for future growth. We do our best work when we work together, through moments of difficulty and success. 

Take it all the way. No one wants generalists; the world needs specialists. Have the courage to define your genius zone—whether it's strategy, social, writing, or creative-—and take it all the way. Double down on your own education, push your own limits, and become a true practitioner in your craft. 

The Job

Working closely with the Paid MediaLead, the Paid Media Intern will support the development of all current retainer clients, projects, seasonal campaigns and any related account deliverables. This Paid Media Intern will get valuable hands-on experience, supporting daily execution of TikTok and Pinterest campaigns, Google and YouTube ads, Facebook and Instagram advertising, and ensuring positive results and growth for all of our digital advertising clients. Responsibilities include but are not limited to: working with internal and external creative teams to produce ad creative, write or refine ad copy, set up and monitor ad campaigns on a daily basis, run A/B tests, communicate strategies and opportunities clearly and confidently with clients, and keep a pulse on emerging ad platforms and trends. We’re looking for someone who is passionate about data and analytics but still has a reverence for high-quality creative and messaging.

The Specifics

  • Work with the Paid Media Lead to develop and bring to fruition marketing strategies and campaign concepts with short-term and long-term tactical objectives to ensure projects or deliverables are completed on-strategy, on-time and on-budget.  

  • Running, scaling, and managing effective digital advertising campaigns across multiple ad platforms, established and emerging. 

  • Support client’s needs and ensure all ad campaigns are running smoothly across platforms. 

  • Work with the digital ads lead to compile expansive month-end reports and make suggestions for scaling ad spend and how best to utilize ad budgets. 

  • Operate with the highest level of integrity when managing client ad budgets and utilizing internal QA processes for managing budgets.

Student Eligibility

  • Full-time and part-time student enrolled in an accredited Canadian college or university.

  • Studying any discipline, at any diploma or degree level.

  • Resides in Calgary, Alberta for the duration of the internship. 

  • Holds Canadian citizenship, Permanent Residency or refugee status

  • Is not part of another internship program for the duration of the Arcade internship.

Completing the Application

Upon hiring, the successful candidate must complete this Venture For Canada student application.